Archive for Merchant

Complete Affiliate Management: All-in-One solution for merchants

Do you want to sell products online and accept credit cards and Paypal payments from your customers? Click2Sell COMPLETE Affiliate Management System is the solution you need.

COMPLETE Affiliate Management System for merchants is an all-in-one e-commerce payment processing and affiliate marketing system that enables you to accept credit card and Paypal payments from your customers online. All you need is a digital product to sell and Click2Sell Affiliate Marketing Network will take care of all your e-commerce needs.

If you seek for hassle-free, info-products friendly credit card processing and completely outsourced affiliates' management, look no more. COMPLETE Affiliate Management System at Click2Sell will let you focus on development of your new products or services.

Key features of COMPLETE Affiliate Management:

  • Easy way to accept credit cards online – no merchant account needed; Just add your product to Click2Sell system, get activated! Click2Sell will buy and resell your product to the end customer (immediate resell business model). Customer will be able to pay by credit card or PayPal.
  • Click2Sell takes complete care of your affiliates. You won't need to worry about paying your affiliates on time. Click2Sell will pay all your affiliates every Monday with a 14 days delay - transaction clearance period. For example, if your affiliate makes a sale today, the system will wait 14 days for transaction to 'clear' and then pay out your affiliate on next Monday. This is done to save your money in case of refunds.
  • Save your time – let us handle all refund requests and chargebacks; We handle all your customers' refund requests and help them. A lot of times refunds happen just because a customer has some issues opening your product's file or just don't know what to do. We provide assistance in all the cases, so your product's refund rates are reduced even more! We deal with your chargebacks, so you don't have to. We don't ask you to provide any additional information about the fulfilled order or any filled documents to fight back the case. We handle everything ourselves and our experience in dealing properly with chargebacks allow us to win a lot of them for you… You don't have to do anything yourself – we deal it for you.
  • Intelligent Click2Sell Anti-Fraud system saves you from fraudulent sales and excessive chargebacks. You will be protected against fraud! Within many years doing business online we have encountered almost every possible fraudulent scheme and dealt with fraudulent sales initiated by customers or affiliates. We have developed our own artificial intelligence based Click2Sell anti-fraud system that will provide additional security for your sales at no additional cost. We detect fraudulent sales, affiliate scammers and possible chargebacks and stop them before they happen. You can relax and care only about your own business. Leave the hard job for us.
  • 10% reserve protects you from losing money in case of refunds or chargebacks. 10% of your and affiliates' sales amount goes directly to the Click2Sell rolling reserve for 6 months and are used to compensate possible refunds and chargebacks that happen months after the commissions payment. This way you can be sure that you do not lose money in case of refunds or chargebacks later. The money is released from the Reserve right after 6 months on the nearest pay day to your bank account.
  • Get your earnings directly to your bank account without having to wait months for checks. All merchants will be paid every week (on Monday) with a 14 day delay period. This means that if you make sale today, it will enter a "clearance" period (to protect you from refunds / chargebacks which usually come within first couple of weeks) for 14 days. After this period sale will be cleared and you will be paid on the coming Monday. So if you make sales regularly you will start receiving payments every Monday – from the 3rd week of a start. All your earnings will be paid directly to your bank account via wire-transfer, Paypal or Moneybookers accounts. We work closely with our merchants and affiliates and we arrange all the payments in the most convenient way for you.
  • We do your Customer Support for you! We deal with your customers when they ask for the help to open the product's file, when they fill out a claim or complaint and ask for a refund, we direct them to download a special software in case they need it to open your product. We even forward messages asking for support that can only be handled by you. We minimize your customer support care, so you can concentrate only on the most important business aspects.  

Requirements to get COMPLETE Affiliate Management System activated:

  • Personal or business information:
    • In case you'll be selling as Individual: copy of valid personal ID, proof of address;
    • In case you'll be selling as Company: copy of Business registration certificate, VAT number (if available)), proof of business address;
  • Your product / service explanation and description - this you'll be able to provide during the product's addition process.

COMPLETE Affiliate Management System fees:

  • Payments processing rate is:
    • In case of direct sale (when sale is made without affiliate's help) the fee is 1 USD + 7% (paid by merchant);
    • In case of affiliated sale (when affiliate refers customer to merchant) the fee 1 USD + 7% is split 50/50 between merchant and affiliate.
  • Refund fee – 1 USD
  • Chargeback fee – 30 USD
  • Setup fee – NO setup fees!
  • NO monthly, annual, review, product listing or other fees – Pay only when you make a sale!

Click2Sell COMPLETE Affiliate Management System will be launched on 1st of November 2010 and then you'll be able to switch from current version to COMPLETE System.You will have to login to your account and check the welcome message. It will show you step by step instructions how to order / activate the COMPLETE Affiliate Management System. Contact Click2Sell Support for more information. You may find interesting to read more about opening Merchant Account to accept Credit Cards from customers on our website.

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Click2Sell Private Affiliate Management System

Today we'd like to introduce 1 of 3 new Click2Sell Affiliate Management Systems which will be available for all Click2Sell merchants from 1st of November 2010. It's called PRIVATE (for a reason).

Let's say you have a private business and you want to run it by your own rules having complete control of all your payments and affiliates. In this case you want to manage everything on your own:

  • accept payments directly to your payment processor accounts
  • manage the list of your affiliates
  • control your affiliate program completely
  • pay out affiliates yourself – as often as you want and whenever you want.

Click2Sell is at your service here – our PRIVATE Affiliate Management System is exactly what you need.

The essence of the PRIVATE Affiliate Management System: you get payments from customers directly to your merchant account and completely control your affiliate program – you pay affiliates yourself.

In order to start selling products you only need a PayPal or Moneybookers account and you are good to go! Say you want to accept credit card payments? No problem! Just get a merchant account from one of our supported credit card processors, add it to your Click2Sell account and you can easily accept credit card payments.

Key features of PRIVATE Affiliate Management:

  • complete control of your affiliates and payments. Only you decide how often you want to pay your affiliates and when to pay them by configuring just two simple but yet powerful new features:
  • clearance period– period of time (in days) to wait for an affiliate sale to become valid (cleared). Once an affiliate makes a sale that sale enters the 'clearance period' – the time period when affiliate commissions are not generated for affiliate to be paid. This helps you protect yourself from possible affiliate sales refunds or chargebacks and protect yourself from situations when you pay out affiliate commissions and later the refund or chargeback comes.
  • payments frequency– determines how often you'll pay commissions to your affiliates. Click2Sell system will generate settlements for cleared affiliate sales in your specified frequency. For i.e. if you select to pay out your affiliates 'bi-weekly' Click2Sell system will generate affiliate commission invoices for you to pay every 2 weeks for those sales that are 'cleared' – after the clearance period.

You will be able to mark settlements as paid manually.  So you can choose alternative affiliate payments methods (for example cash or payments via other payment systems). This also allows you to run an independent accounting suitable to your own needs.

  • ability to run private affiliate programs. You will have the ability to create your own affiliate programs on your website and attract affiliates to join them (note: your product will not be shown on Click2Sell marketplace).
  • regularly monitored affiliates. We monitor all Click2Sell affiliates for spamming, scamming or any other fraudulent activities, so you don’t have to worry about legitimacy of your affiliates. We’ll take care of it!
  • intelligent anti-fraud protection for your transactions. Many individual merchants face a huge problem with their affiliates' fraudulent sales. Here on Click2Sell we constantly monitor each and every affiliate for fraud. Our own developed anti-fraud system automatically detects all fraudulent activities and terminates such 'affiliates' . You don't have to do any screening on your own. You can be sure that your business will always be safe on Click2Sell.
  • convenient tools to keep in touch with your affiliates. Click2Sell Mailer allows you to contact all your affiliates directly from Click2Sell system and announce all your promotional campaigns and new product launches. You can send them regular newsletters or just contact desired individual affiliate.
  • absolute freedom in running your business. Click2Sell does not put any restrictions on you. You determine the policies, you provide guarantees, you handle refunds / chargebacks. All affiliates are yours and you have a full control what to do with them – contact, encourage or just keep for the future.

Click2Sell fee will depend on the price of product you sell:

  • If product's price is up to 19.99 USD, then 1 USD fee/sale will be applied.
  • If product's price is 20 USD – 39.99 USD, then 2 USD fee/sale will be applied.
  • If product's price is 40 USD or more, then 3 USD fee/sale will be applied.
  • No set-up fee.
  • No hidden fees.

Remember – when you use PRIVATE Affiliate Management System we don’t ask any questions about your business – it’s yours and you run it like you want to! Click2Sell PRIVATE Affiliate Management System will be available to you from 1st of November 2010. Contact Click2Sell support for more information. You may find useful to read more about Best Affiliate Management Systems in one merchant account on our website.

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Naked Fact: More Than 60% of Total Sales Are Referred by Affiliates

Today we want to share with you one statistic which can answer perhaps number one question for product sellers joining Click2Sell. Their question is like "How many sales can I expect from affiliates".

Such question is very difficult to be answered, because every product and its website are unique, they have different niches, different level of provided promotional materials, etc., etc., etc. So instead of trying to guess how many sales affiliates can bring to you, we will just reveal that more than 60% of total sales in Click2Sell system are referred by affiliates (in September 2009 – April 2010).

Of course, it does not mean that sales of new Click2Sell merchant will improve by exactly 60%. There are a lot of merchants who have vastly different ratio of affiliate sales. It mainly happens due to two reasons:

  • there are sellers who simply make their products unavailable for affiliates and sell their products themselves. Their products are not listed in Click2Sell marketplace, they do not seek for affiliates, thus naturally their ratio of affiliate sales is just 0. Oh thank you for reducing total affiliate sales ratio in Click2Sell to "just" 60% :)
     
  • there are products which are almost 100% affiliate driven which means that the products’ sellers do not do anything in order to promote their products and all of their sales come from affiliates’ campaigns.

But as I have already mentioned before, if we just divide total number of affiliates sales by the total number of all all sales in Click2Sell, then we get 60%. I guess that you are more likely to be the one who would want to belong to the second group I mentioned above. If yes, then please listen carefully.

There is one thing that you have to avoid, if you want to have many affiliate sales: do not just place your product in Click2Sell and leave it. Click2Sell affiliates can find out a lot about products listed in Click2Sell (we do not want them to pick products for promotions blindly), so if some product has just zeros in its statistics (0.00% conversion ratio, 0 popularity), then naturally affiliates will be reluctant to pick such product for promotions. Make sure that your own sales come through Click2Sell or actively search for affiliates yourself (announce about your product’s affiliate program in related forums, blogs, etc.; look for affiliate brokers). Put a bit of efforts to make the first step towards affiliates. Do not just put your product and forget it. After all, if you do not care about your products, then potential affiliates will not be either.

In recent years we wrote some articles about how to gather and maintain your group of affiliates. Sellers who have 80% ratio of affiliate sales use techniques and tips outlines in these articles. So we suggest you to check them out:
Top Merchants Have Many Affiliates. WHY? Learn Their Techniques To Increase Your Legion of Affiliates
10 Ways to Make Affiliates Loyal and Active
7 Tips How to Manage Affiliates Successfully

So basically speaking, just make sure that your product has appealing affiliate commission percentage (minimum 50%), as much promotional materials as possible, some sales to make sure your statistics are not full of zeros, respect your affiliates and then you will have way more than our average 60% ratio of affiliate sales.

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Communicate with customers via purchase confirmation messages

Probably one of the most overlooked features in Click2Sell is an ability to modify purchase confirmation messages that customers get from Click2Sell.EU system after purchasing your (merchant) products.

Standard purchase confirmation message contains information about purchased product, its description, a link to the secret thank-you page, billing address and seller’s contact email. You can add or remove anything you want. As most of email reading software show HTML messages without any problem, you can create very stylish messages using HTML code if you need.

Here’s just a few benefits you can gain by customizing Click2Sell purchase notification letters:

  • Text of our standard purchase notification message has to suit needs of various sellers (digital products creators, material goods sellers, etc.), so it might not be clearly understandable for your customers. Minor tweaks of the text can be helpful for your customers.
     
  • Many people prefer to have some essential information about their purchases saved in their mail for future reference. Do them a favour.
     
  • It happens (and quite often) that buyers’ computers crash or browsers are accidentally closed just before accessing your product’s thank-you page, so buyers lose much of their purchased content. Just putting some additional information about your product in purchase confirmation messages will save your customers from such headaches and you will have to spend less time on helping such people to retrieve their paid content again.
     
  • Highly customized purchase notification messages will increase your product’s and your company’s brands. Comprehensive and distinctive purchase confirmation messages will make your products look well-polished and even lower your product’s refund or chargeback rate (as sometimes just a link to your thank-you page might be just not enough for your customers to understand how they can receive their purchases).

So, if you decide to customize purchase notifications, please, login to your account and go this way:

"For Merchant" -> click on product’s name -> "Customize product pages" -> "Checkout".

At the very bottom of the page you will see a field with standart text of the purchase confirmation message. A very minimum knowledge of HTML language will be enough to understand how you can alter text there.

It is not obligatory to modify standart purchase confirmation messages. But even small efforts to tweak and modify those notifications’ letters may greatly increase your customers’ satisfaction and increase your profits!

Of course, once you make changes to Click2Sell purchase confirmation messages, do not forget to make a test purchase (by using "Test Buy" feature) in order to see if your modifications are reflected correctly! Happy selling!

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Prepare your products for successful selling

A very frequent question that we get is something like "I added some products in my Click2Sell account, but I’m not sure if I did everything correctly". Let me answer this question to dissipate your doubt if you are wondering about the same thing.

Luckily, there is not much what you have to do in order to have "everything setup correctly". There are just a few very simple things that you have to keep in mind once you are adding a product for selling at Click2Sell:

  1. Once you finish adding your product for selling on Click2Sell, you will get unique buy button/link codes for that product. They have to be placed in your product’s website. If you won’t add Click2Sell provided "Buy Now" buttons, Click2Sell service will be useless, because we won’t be able to track sales for you and your affiliates. This is the only thing that you have to add into your website. You won’t need to alter your secret thank-you pages or anything else, there is no pixel tracking to be added somewhere.

  2. Once you add "Buy Now" buttons or links, make sure that in the same website there are no other ways for your customers to purchase your products. Click2Sell buy buttons have to be the only option for your customers. It may sound sternly, but there is a very simple reason for such requirement: we can not track sales taking place in some other system than ours, thus if your affiliate refers you a customer and the customer orders your product via some other payment system than ours, naturally we won’t register any sale for the affiliate and he/she won’t earn any commission. I bet you don’t want your business partners to lose their money.

Well, that’s all. These are the only requirements for your products and websites. You may also check some advices on optional things and find an answer to some frequently asked questions as: 

Why doesn’t my product appear in Click2Sell marketplace? It will be listed in the marketplace once it is sold at least once via Click2Sell system (test purchases are not counted as sales). Please note that product’s listing in Click2Sell marketplace is just one of many things in our system. If your product is not listed on Click2Sell marketplace, it doesn’t mean that you cannot sell it – you still can sell your products, gather your own affiliates, analyze gathered statistics and so on.

Make sure you add as much promotional materials as possible. Recruit Affiliates with banners, pre-written letters or articles, forum signatures, PPC keywords lists, custom websites. This will greatly increase interest of your potential affiliates to your product. Of course, the product and its website has to be of quite good quality.

Make a test purchase of your product. You won’t believe how many sales are lost just due to incorrectly written sellers’ PayPal email addresses. Just try a test purchase once (it never hurts) to be sure that transaction process is correct. If you can’t make a test purchase yourself, contact us via "Support" section and we will gladly help you.

Do I have to place a pixel in my thank-you page for affiliate tracking? No, you don’t have to. We use a different kind of tracking, so no need to mess with your secret pages.

Can I change images of Click2Sell Buy Now buttons? Of course! It is fairly simple and safe procedure. You may read Buy Now buttons modification article in order to know how to do that.

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Full list of merchant account providers supported by Click2Sell.EU

Very often we get questions to support mailbox asking Is Click2Sell.EU a merchant account provider? Or what kind of merchant accounts Click2Sell.EU supports? So, in this post i‘ll explain the situation.

As many of you already know merchant account is an arrangement that a company or individual makes with a bank in order to facilitate online sales and payment via credit card, and sends encrypted transfer of credit card and approval information back and forth between the store, the merchant bank, and the credit card processor. Merchant accounts are typically associated with a specific payment gateway provider.

So, if you want to do business online  and sell or promote products and receive money, you definately need an online merchant account. Some of them are quite easy to obtain – PayPal or Moneybookers, because they are „e-wallets“ with very easy account opening procedure (takes only several minutes to open an account) and provide internet users possibility to send and receive online payments, but they do not give you an option to accept credit card payments. It‘s the simpliest way to start accepting money online. Others are more difficult to get – you have to provide quite big bunch of papers to merchant account provider, get product approovals, pay startup fees, etc.

Click2Sell.EU is an innovative affiliate marketing network portal which combines an online point of sale, transaction processing using integrated payment service providers and an affiliate network in one website. As mentioned above, PayPal and Moneybookers accounts are easy to get, so at this moment Click2Sell system uses them as main payment options for merchants and affiliates. Additionally, some vendors can use their own merchant accounts (opened with other merchant account providers).

Here is complete list of online merchant account providers which are supported by Click2Sell:

  • PayPal – „is the faster, safer way to send money, make an online payment, receive money or set up a merchant account“. Accepts merchants worldwide.
  • Moneybookers – „is the cheaper way to send and receive money worldwide. Secure and convenient online payments. More than 7 million customers and 35,000 merchants“
  • Google Checkout – „is a fast, secure checkout process that helps increase sales by bringing you more customers and allowing them to buy from you quickly and easily with a single login“
  • RBS Worldpay – „accept debit and credit card payments, subscriptions, online payments and more, in multiple currencies and languages“. Accepts merchants worldwide.
  • Authorize.net – „payment gateway which enables internet merchants to accept online payments via credit card and e-check“
  • eWay – „is the PCI compliant payment gateway, providing a range of eCommerce solutions to meet your eCommerce business needs“. Suitable for merchants located in UK, Australia, New Zealand, European Union, India, Hong Kong, Singapore, China, South Korea, Taiwan, Thailand, Bangladesh, Brunei, Macau, Malaysia and Sri Lanka.
  • First Data (including LinkPoint and Your Pay) – „is provider of electronic commerce and payment processing services to financial institutions, governments and merchants in more than 50 markets around the world“
  • PayPoint – „provides merchant services including online payments, internet merchant accounts and credit cards processing“. Accepts only European Union merchants.
  • Moneris – „provides the solutions to process debit and credit card payments online in a secure, real-time environment“
  • Sage Pay (former Protx) – „is the UK and Ireland’s independent payment service provider (PSP). Catering for businesses of all sizes, Sage Pay makes accepting payments online, simple, fast, secure and profitable“
  • Optimal Payments – „provides the processing technology and services that merchants require to accept credit card, debit card, and electronic check payments for retail, Internet, mail order, and telephone order sales“. Accepts merchants from United States, United Kingdom and Canada.
  • Ogone – „allow your customers to pay for their purchases with their preferred method of payment“. Issues online merchant accounts for vendors from Austria, Belgium, France, Germany, Luxemburg, Netherlands, Switzerland, United Kingdom.

So, if you have online merchant account with any of the merchant account providers listed above, you can set-up them on Click2Sell and expand your business possibilities! If you don’t have yet, you should apply for one and I‘m sure that at least one of the listed Payment Service Providers will give you merchant account. Happy selling!

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Top Notch Protection Of Your Digital Products

Even though Click2Sell aims to be a perfect all-in-one e-commerce solution, excellence can’t be achieved overnight. We continue to work very hard to provide you the best possible system in the Internet business area and it is only the matter of time when we will achieve that goal. But for now it wouldn’t be wise to reject mature and well-tried products which are leaders in their niches and complement with Click2Sell system. We listened to your requests and worked with several very well known software developers.

We would like to present you the first collaboration result: DLGuard solution! We worked with Sam Stephens to make sure that this software would be 100% compatible with Click2Sell.

Please take a look on DLGuard. We strongly recommend using it!

DLGuard

DLGuard is a powerful and easy to use script that you simply upload to your website and then rest assured that your internet business is not only safe, but also much easier to manage, automating the tasks you just don’t have the time for.

DLGuard protects your products from the most common forms of theft:

  • Download link sharing: 
    Each download link can have an expiring time limit as well as a maximum number of download attempts. This means that you can give your customer, for example, 2 hours to download your product with a maximum of 3 download attempts. Even if your customer posted their own real download link on a public forum, the link would become useless before real damage is done.
     
  • Insecure thank-you / download pages:
    A common form of "hacking" is by simply searching for insecure download pages via popular search engines. The term hacking is used loosely, as there is no skill in searching for insecure download pages, but the effect can still be devastating.
    With DLGuard, even if the whole world knows the URL of your thank-you page, they won’t be able to download your products.

Automatic auto-responder Sign-up

DLGuard can also help you with auto-responder tasks. Marketing tests and successful business owners tell us time and again that to maximize profits you need to create a loyal customer list. This can be difficult or uneconomical by using customer signup forms as a large percentage of your customers won’t signup. First you need to convince them to buy your product, and then you need to convince them to signup to your mailing list?

DLGuard fixes this problem by automatically adding your customers to your mailing list after a sale is made. No more manual submissions, no more annoying your customers by asking them to jump through hoops. Use only easy, instant and invisible auto-responder signup.

Customer Tracking and Reporting

Who has downloaded your product? And how many times have they downloaded it? DLGuard will track each of your customers download attempts. Simply search for your customers name, email address or receipt number and DLGuard will show you how many times that customer has attempted to download your products and bonus products. View a customer’s information and download attempts. Reset timers, download counts, resend download emails, and more from this screen. Overall reports can be produced as a total, or per month.

DLGuard has a lot more features and options. You are welcome to visit DLGuard website to find out more great aspects of this premier sales protection system.

As we said before, this product is among the first quality software/services that directly support Click2Sell. We will be working relentlessly to make Click2Sell friendly with many different tools that are popular among marketers and sellers. Click2Sell has to be known not only for innovations, but for convenience to use with other tools as well.

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Tracking Channels For Power-Testing

One of the most powerful features of Click2Sell system is – Tracking channels. Briefly put, this feature allows you to measure your various promotion campaigns with surgical accuracy.

So, what exactly are those magic "tracking channels"? Technically speaking, it is just an upgraded link which leads your customer to your product’s sales-page. It works exactly in the same way as a normal Buy or Affiliate link for your customer. However, it is "upgraded" in that way that all visitors through the link are calculated in separate statistics. This allows you to divide your bulk traffic into many separate "channels" and thus you can see how many visitors, views and sales you get from each of channels.

Using just one tracking channel won’t give you much benefits. The strength of tracking channels lie in quantity: the more you have, the better analysis you can do. So, what you can do with them?

Read the rest of this entry »

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