My favorite type of post again! I really like to write about new features, tweaks and changes in Click2Sell system, so I’m glad to write this one. This time I’ll tell you about one of our most recent tweaks in the system: modified buy button’s code.
We changed the code a bit: split some areas of it and rearranged them. The older one looked like this:
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In the previous post I introduced our new improved checkout page to you and told you its benefits over the old checkout style. I mentioned there about enriched checkout page customization briefly and promised to talk more about it in a dedicated post. Here we go.
In this post about checkout page customization there will be two main parts and a tiny third one which is worth to be mentioned. Let’s see the first one.
Briefly speaking, you can just modify any word or sentence used in the checkout page. If you don’t like our chosen phrasing, you can easily change it. Of course, in most cases changing any English word to another English synonym in the checkout might not be really breath-taking, however its true power lies in helping to translate the default English checkout page entirely to any language: be it French, Russian, Italian, Zimbabwian or even Chinese with all its hieroglyphic.
You know, if you are selling a product/service to a specific non-English language market, then with the ability to translate the whole checkout page into necessary language will save your customers from fumbling in the checkout page while ordering your product. It will definitely improve the number of sales from each hundred of visitors. You know, not everyone will buy your product, if he/she would need to enter their credit card data in "something" that they barely understand or have no clue at all.
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Today I want to tell you about our newest change in Click2Sell.
We have totally revamped Click2Sell checkout pages in order to make them:
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Time for a new feature again!
This is yet another step to make Click2Sell system friendlier to 3rd party software, scripts, automated services and so on. Perhaps the first major step in this area was an introduction of Click2Sell API service which allowed merchants to automate important parts of their business or just make them more flexible.
Now let’s talk about the fresh feature which definately will help you to increase your sales – Click2Sell Marketplace XML feed! Click2Sell marketplace already has about one thousand products. We are very pleased that there are more and more products. However, quite many people asked for some way which would allow them to easily take the content of the marketplace. Being able to get such information easily let various 3rd party software, scripts or services to make various things. Just some examples of what they can do:
As you already see, all such products/services essentially need easily accessible summary of marketplace.
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Dear Click2Sell.EU members,
All this past month we at Click2Sell.EU were working really hard to prepare a new system’s version. There were a lot of new improvements and tweaks made that makes Click2Sell.EU an even better system to sell your digital and material products online and of course – run your own affiate program and your whole affiliate marketing business. After new update we have faster Click2Sell reports!
But, let’s start from the major features and new tweaks.
As more and more new merchants and affiliates join and start using Click2Sell.EU system to sell ebooks, software or any other products online, we get higher workload on our side – especially the servers. We put a lot of development hours to make Click2Sell.EU not only a user-friendly system, but we were also constantly improving the overall website’s and member area speed.
Some of the most active Click2Sell.EU merchants noticed that the more affiliates promoted their products, the slower the reporting section became. This reporting section includes all the in-depth statistical Click2Sell reports:
and Tracking Channels report (can be found by navigating to For Merchant –> My Products –> Tracking Channels).
Dear Click2Sell blog readers,
It’s almost a month since we posted our last update in this blog… It’s summer… Well, I must admit that the summer is quite slow month compared to other periods of year. Many people go on vacations or just spend time with their families, staying away from their computers and that’s normal.
However, this summer is not slow for all of us – Click2Sell.EU. Even though most of people have their vacations during the summertime, we worked and work hard… really hard on Click2Sell.EU. So now I have some great news to report.
General Report on Click2Sell.EU members area were tweaked in order to eliminate one problem that all active members had.
The problem
Click2Sell.EU merchants who sell their products on their own usually have affiliates. Some of them have higher number of affiliates, while others – smaller. Once these merchants login to Click2Sell member area, they see general report of their own and their affiliates performance, so they can see at once, for example, how successful day was yesteday. However, the more affiliates a merchant had, the more overcrowded general report (and all other reports) was, because ‘inactive’ or ‘dead’ affiliates were still displayed on his/her reports.
Who are these my mentioned "inactive or dead affiliates"?
Such affiliate signs up to promote a certain product, get his/her affiliate link and after that he/she:
a) simply doesn’t do anything at all;
b) runs promotional campaign for a while, but stops doing this after some time.
However, such "dead" or "inactive" affiliate still leave the product in his "promoted products" list, thus some time ago he/she were displayed on all merchant’s statistics (General report, Daily report and Affiliate reports).
There are quite a lot of people who jump in to try promoting one or another product or just to test Click2Sell system and then leave it. So statistics of active merchants were overcrowded by such "affiliates/testers".
The tweak
Now let me tell you what we did in order to solve this.
Well, the solution was really simple: we removed all inactive affiliates from the reports. So now Click2Sell.EU General, Daily and Referral reports display only those affiliates who bring at least 1 view/visitor on a certain period of time.
This is a small change on the reporting side on Click2Sell.EU, but it decreased the load time of reports and the best thing is that such reports are much more informative, useful and easier to analyze for merchants than they were before.
As I mentioned it’s only a small change. But small changes adds up to the big ones. And these small changes will result in huge gains for all our members.
Egidijus
There is one very known truth: once you persuade a person to buy your product, make sure that he/she could pay you as soon as possible. You have to show your potential buyer a purchase form while he/she is still "hot" and full of desire to buy.
Many merchants strive to make sure that once a visitor clicks on "Order Product Now!" link/button, the next page he/she see would be an order form where the buyer could enter all necessary data to make a purchase.
So ideally customers have to click just once in order to be able to make a purchase.
However.
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