Tips & Tricks: Secrets of Click2Sell Buy-Now Buttons

Lately we’ve been talking about new Click2Sell features/tweaks and general affiliate marketing. So it’s a good time to talk about already existing things in Click2Sell system. Let me tell you some things about one of the core things of the system: Click2Sell Buy-Now Buttons! There are some tricks and tips about them and you might find them useful.

  1. Custom Click2Sell Buy-Now buttons image.
    This is one of several different default images:

    Buy-now button

    Of course, it is perfectly fine to add such image into your product’s sales-page. Many merchants are using such default image and don’t face any problem in their sales. However, we strongly recommend you to use your own custom image. Your own "buy-now" button (created specifically for your product’s website) increases the integrity of your sales-page. You know, our default image might just not suit your sales-page style.

    So how could you use your custom image instead of ours?
    Let’s take a look on "buy-now" button code. There is an example one (code lines are very long, so they are breaking in the middle):

    <a id="c2s_bn_lnk_3692" href="https://www.click2sell.eu/buy?testerespa" ><img src="http://www.click2sell.eu/images/paynow_v3_5.png" border="0" title="Buy now!" alt="Buy now!" ></a>

    [script type="text/javascript" src="http://www.click2sell.eu/js/buy_now_butt_v2.js"></script>
    [script type="text/javascript">c2s_bn_initializeBuyNowLink(‘www.click2sell.eu’, ’3692′);</script>
     

    I won’t waste your time with analyzing the whole content of the code, let’s just see which part is responsible for showing button’s image. As you might already sensed, that’s the bolded part. As you see, that part is just a simple URL to image’s location in the Internet. So if your custom image is located in http://www.someserver.com/mycustomimage.jpg, you just need to replace that bolded URL with your own picture’s URL (just be careful not to remove any other symbol accidentally).
    The result of your modification would look like:

    <a id="c2s_bn_lnk_3692" href="https://www.click2sell.eu/buy?testerespa" ><img src="http://www.someserver.com/mycustomimage.jpg" border="0" title="Buy now!" alt="Buy now!" ></a>

    [script type="text/javascript" src="http://www.click2sell.eu/js/buy_now_butt_v2.js"></script>
    [script type="text/javascript">c2s_bn_initializeBuyNowLink(‘www.click2sell.eu’, ’3692′);</script>

     
    After this change you will have a fully working "buy-now" button with your own custom image.
    Let me caution you not to make any single other modification in the code (like altering spacing to make it look more "compact").
     

  2. Mixing text links and Click2Sell Buy-Now buttons.
    In some cases it is more useful/convenient/better to use a plain "buy" link (it looks like https://www.click2sell.eu/buy?testerespa) rather than scripted "buy" button/link. If you feel that a lot of your customers are prohibiting javascripts in their browsers, then you should use plain link because scripted button/link won’t be shown at all.
    However, the bad thing about using plain "a href" links is that they can’t provide you with all the powerful statistics in Click2Sell system. All information about your visitors, views, sales, tracking channels are provided by scripted buttons or links.

    So the question is how to join statistics tracking and garuanteed "buy-now" link/button showing.

    Here is the solution. In product’s sales-page you need to place plain "buy" links (you can find it by clicking "For Merchant" -> "Buy Now Links"; the first bolded link is the one you need). They will be always shown in customer’s browser regardless its security settings (even if they are awfully strict). Then you need to place somewhere the scripted button/link. It can have a normal image or have virtually invisible image (thanks to the first part of this article).

    That’s all. Your customers will always see "buy" links/buttons and you will get your precious statistics if customers don’t prohibit javascripts.
    By the way, 92% of browsers allow javascripts (and thus our scripted "buy" buttons), so it’s not a very big issue.
     

  3. Click2Sell Buy-Now Buttons’s direct linking to product’s checkout page.
    Yes, you are right, buy buttons placed by merchants already link customers directly to product’s checkout page. In fact, "direct linking" feature is for affiliates who create separate webpages for their promoted products (e.g., they think that their product’s presentations will bring more sales than sales-pages provided by merchants).
    Default working mechanism is that a person is redirected to product’s sales-page provided by a merchant after clicking on affiliate link.
    If you add "?checkout" variable into your affiliate link, all your referred people will be redirected directly to product’s checkout page (product’s sales-page is skipped). "New Feature: Direct Affiliate Linking into Product’s Checkout Page" is the article which explains this feature more in-depth. Check it out!
     
  4. Tracking flexibility.
    The other interesting thing about Click2Sell Buy-Now buttons (well, maybe not particularly about them, but about commissions tracking itself) is that affiliates will still be rewarded even if their referred customers buy other products than those which are promoted by affiliates.
    For example: affiliate John promotes a product AAA, but his referred person decides to buy another product (e.g., product BBB) from the same merchant. Well, the affiliate will still get commissions, even though his/her affiliate link is for product AAA.

 That’s all for now. I hope this information will give you some ideas or will encourage you to create your own custom "buy-now" button. If you are not sure how to make your own alterations or need more explanations about something, just drop us a message!

Vytis

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1 Comment »

  1. Mclauren Said,

    September 16, 2009 @ 4:51 am

    iwant toyou if you can pyocess payment for my online store i have a paypal acct so can i receive payment directly into it

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