Tweak: New Format of Buy Button Code

My favorite type of post again! I really like to write about new features, tweaks and changes in Click2Sell system, so I’m glad to write this one. This time I’ll tell you about one of our most recent tweaks in the system: modified buy button’s code.

We changed the code a bit: split some areas of it and rearranged them. The older one looked like this:

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Drastically Reduced Fees for Affiliate Commissions Paid from PayPal to Moneybookers (or vice versa)

Some good news for affiliates who use Moneybookers, but are indirectly paid by merchants who use only PayPal.

First of all, I would like to remind everyone that even if an affiliate has only Moneybookers account and a merchant whose product the affiliate wants to promote can pay only via PayPal, we can help them: merchants will just send affiliate payments to Click2Sell and we will pay their affiliates via their used payment system. If there is an inverse scenario (an affiliate has PayPal, but merchant has only Moneybookers account), the same applies.

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Manage Fistful of Your Merchant Accounts in Click2Sell

Today I want to help you to understand role of merchant accounts in Click2Sell better. When I say "merchant accounts", I mean accounts at PayPal, Moneybookers, Worldpay, Authorize.net and Google Checkout. The same regular ones that you use to receive money online.

Why should i have merchant accounts?

You may ask why these merchant accounts are needed at all. Well, first of all, having just Click2Sell account doesn’t mean that you will be able to receive money from your product buyers. It’s not like in some other systems where you sign up for an account, add some products, make some sales, the system’s owners receive money from your sales and then you ask them to send the money to you in order to be able to do something with your earned money. Although such model has some advantages such as less steps to start selling, however such advantages definitely vanishes on the longer term, while a lot higher fees and "frozen money" status keeps hurting you forever.

In order to work with Click2Sell you need to have at least one PayPal, Moneybookers, Worldpay, Authorize.net or Google Checkout account. Just one or a few of them. You can imagine Click2Sell as a powerful add-on to your, let’s say, PayPal or Worldpay merchant account. You keep receiving money directly to your PayPal / Worldpay account (and thus having money from sales available to you almost instantly), but in addition you get all the tracking suite of visitors and affiliates. You can look for more details at Click2Sell working principles and payment processors post. This post is more intended to explain how to manage your merchant accounts in Click2Sell.

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Everything About Products Management at Click2Sell (Part 3)

It’s the third part of series explaining product adding and management in Click2Sell.

If you haven’t read Part 1 and Part 2, then I advise to take a look at them before continuing with this one.

Step 3 – Select Categories

It’s the step where you simply select categories which represent your product the best. There are 11 main categories:

  • Marketing & Promotion
  • Business 2 Business
  • Education
  • Home & Family
  • Money & Employment
  • Computers & Internet
  • Health Care
  • Entertainment
  • Society & Culture
  • Arts & Humanities
  • Recreation & Sports

Each of these categories have some subcategories (105 in total). So you need to choose up to 2 subcategories for each of 2 main categories. I think that the variety of selections is enough to cover your product.

What’s the point of choosing categories correctly? Well, first of all, your product will be placed under corresponding categories in Click2Sell marketplace. Some of affiliates specialize in certain areas (for instance, they promote only sports or work related products), thus they review only such products which are listed in categories in which they are interested. So you really want to make sure that affiliates with necessary specialties see your specific product. Another important aspect of choosing product categories correctly is related to our soon to be developed text-ads system. Briefly, it’s a system which will show Click2Sell products’ ads in various places according to content of pages. Making sure that you choose appropriate categories to your product will mean that your product’s text ad will be shown in places which are visited by people who could be really interested to see your product (and thus higher possibility that they will purchase your product!).

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Customizing Click2Sell Checkout Page

In the previous post I introduced our new improved checkout page to you and told you its benefits over the old checkout style. I mentioned there about enriched checkout page customization briefly and promised to talk more about it in a dedicated post. Here we go.

In this post about checkout page customization there will be two main parts and a tiny third one which is worth to be mentioned. Let’s see the first one.

Modifying text in the checkout page

Briefly speaking, you can just modify any word or sentence used in the checkout page. If you don’t like our chosen phrasing, you can easily change it. Of course, in most cases changing any English word to another English synonym in the checkout might not be really breath-taking, however its true power lies in helping to translate the default English checkout page entirely to any language: be it French, Russian, Italian, Zimbabwian or even Chinese with all its hieroglyphic.

You know, if you are selling a product/service to a specific non-English language market, then with the ability to translate the whole checkout page into necessary language will save your customers from fumbling in the checkout page while ordering your product. It will definitely improve the number of sales from each hundred of visitors. You know, not everyone will buy your product, if he/she would need to enter their credit card data in "something" that they barely understand or have no clue at all.

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Revolutionary Way to Increase Affiliate Sales Making Products Reviews

Did you know that there is a new wave of marketing called social decision marketing? Basically this involves a way of influencing the customer mindset so that they are compelled to purchase the products you sell. In affiliate marketing the best way to achieve this is to review affiliate products and create affiliate products review.

Here are the 8 steps you have to take in order to start your own affiliate product review website and earn much higher affiliate commissions:

1. Find out your high-selling niche first
The first step before even proceeding to create affiliate products review is knowing what items customers buy the most. You can get this information by searching Google for the ‘most searched keywords’ or just go to Yahoo! And they wil list the hottest searches today. Do some keyword research to find out which keywords are searched the most today – are on demand, so you could get a better idea of what’s hot today and which products (that can be sold) are the most popular now. Once you know the list of these affiliate products, you will also know which niches do well and sell more.

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The New Checkout Page – For Increased Appeal To Your Customers!

Today I want to tell you about our newest change in Click2Sell.

We have totally revamped Click2Sell checkout pages in order to make them:

  • look much better.
    Our old checkout version looked very "so-so" (especially compared to our new checkout page). It wasn’t compact, used a lot of space in the page. Its style was very simple, perhaps even too simple. However, it hardly fit the overall look of our merchants websites and it was quite hard to edit, add your own images and additional text without disrupting the code and checkout page look. 
    In the new checkout page version we used the page’s space a lot more efficiently, so that customers could see more at a glance. Various sections (product information, payment options, billing information, credit card information) were clearly separated to make checkout review process easier.
    The new design elements will make customers feel more comfortable at this page as it looks more modern, up-to-date and solid. It just looks less cluttered than the old version.

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Everything About Products Management at Click2Sell (Part 2)

Here I continue the topic about product adding and management in Click2Sell system.

Please read the first part of Everything About Products Management at Click2Sell before reading this one.

Step 2 – Product Details

Product Link Name: it is an auto-generated name, consisting of your username + 3 first letters of a product’s name. Currently it is not possible to edit this name as it creates some unwanted issues to the product and its affiliates (i.e. when the product’s link name is changed, affiliate link is changed too; an affiliate might not know about this and keep using the old affiliate link). So we had to disable the ability to change your product’s link name. The system generates it automatically, so you don’t have to do anything here.

Product link name is used in product’s buy link and in affiliate links (which is http://AffiliateUsername.ProductLinkName.click2sell.eu).

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