Archive for May, 2010

Communicate with customers via purchase confirmation messages

Probably one of the most overlooked features in Click2Sell is an ability to modify purchase confirmation messages that customers get from Click2Sell.EU system after purchasing your (merchant) products.

Standard purchase confirmation message contains information about purchased product, its description, a link to the secret thank-you page, billing address and seller’s contact email. You can add or remove anything you want. As most of email reading software show HTML messages without any problem, you can create very stylish messages using HTML code if you need.

Here’s just a few benefits you can gain by customizing Click2Sell purchase notification letters:

  • Text of our standard purchase notification message has to suit needs of various sellers (digital products creators, material goods sellers, etc.), so it might not be clearly understandable for your customers. Minor tweaks of the text can be helpful for your customers.
     
  • Many people prefer to have some essential information about their purchases saved in their mail for future reference. Do them a favour.
     
  • It happens (and quite often) that buyers’ computers crash or browsers are accidentally closed just before accessing your product’s thank-you page, so buyers lose much of their purchased content. Just putting some additional information about your product in purchase confirmation messages will save your customers from such headaches and you will have to spend less time on helping such people to retrieve their paid content again.
     
  • Highly customized purchase notification messages will increase your product’s and your company’s brands. Comprehensive and distinctive purchase confirmation messages will make your products look well-polished and even lower your product’s refund or chargeback rate (as sometimes just a link to your thank-you page might be just not enough for your customers to understand how they can receive their purchases).

So, if you decide to customize purchase notifications, please, login to your account and go this way:

"For Merchant" -> click on product’s name -> "Customize product pages" -> "Checkout".

At the very bottom of the page you will see a field with standart text of the purchase confirmation message. A very minimum knowledge of HTML language will be enough to understand how you can alter text there.

It is not obligatory to modify standart purchase confirmation messages. But even small efforts to tweak and modify those notifications’ letters may greatly increase your customers’ satisfaction and increase your profits!

Of course, once you make changes to Click2Sell purchase confirmation messages, do not forget to make a test purchase (by using "Test Buy" feature) in order to see if your modifications are reflected correctly! Happy selling!

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Prepare your products for successful selling

A very frequent question that we get is something like "I added some products in my Click2Sell account, but I’m not sure if I did everything correctly". Let me answer this question to dissipate your doubt if you are wondering about the same thing.

Luckily, there is not much what you have to do in order to have "everything setup correctly". There are just a few very simple things that you have to keep in mind once you are adding a product for selling at Click2Sell:

  1. Once you finish adding your product for selling on Click2Sell, you will get unique buy button/link codes for that product. They have to be placed in your product’s website. If you won’t add Click2Sell provided "Buy Now" buttons, Click2Sell service will be useless, because we won’t be able to track sales for you and your affiliates. This is the only thing that you have to add into your website. You won’t need to alter your secret thank-you pages or anything else, there is no pixel tracking to be added somewhere.

  2. Once you add "Buy Now" buttons or links, make sure that in the same website there are no other ways for your customers to purchase your products. Click2Sell buy buttons have to be the only option for your customers. It may sound sternly, but there is a very simple reason for such requirement: we can not track sales taking place in some other system than ours, thus if your affiliate refers you a customer and the customer orders your product via some other payment system than ours, naturally we won’t register any sale for the affiliate and he/she won’t earn any commission. I bet you don’t want your business partners to lose their money.

Well, that’s all. These are the only requirements for your products and websites. You may also check some advices on optional things and find an answer to some frequently asked questions as: 

Why doesn’t my product appear in Click2Sell marketplace? It will be listed in the marketplace once it is sold at least once via Click2Sell system (test purchases are not counted as sales). Please note that product’s listing in Click2Sell marketplace is just one of many things in our system. If your product is not listed on Click2Sell marketplace, it doesn’t mean that you cannot sell it – you still can sell your products, gather your own affiliates, analyze gathered statistics and so on.

Make sure you add as much promotional materials as possible. Recruit Affiliates with banners, pre-written letters or articles, forum signatures, PPC keywords lists, custom websites. This will greatly increase interest of your potential affiliates to your product. Of course, the product and its website has to be of quite good quality.

Make a test purchase of your product. You won’t believe how many sales are lost just due to incorrectly written sellers’ PayPal email addresses. Just try a test purchase once (it never hurts) to be sure that transaction process is correct. If you can’t make a test purchase yourself, contact us via "Support" section and we will gladly help you.

Do I have to place a pixel in my thank-you page for affiliate tracking? No, you don’t have to. We use a different kind of tracking, so no need to mess with your secret pages.

Can I change images of Click2Sell Buy Now buttons? Of course! It is fairly simple and safe procedure. You may read Buy Now buttons modification article in order to know how to do that.

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