Pricing Made Easy

Pricing Made Easy helps you understand What is pricing, Current market pricing scenario, Various pricing strategy, Pricing problem & mistakes in today’s business and Pricing objective. This book teaches you how to Price your product focusing on two main strategies Markup & Markdown with real-time examples and different ways to calculate them. Markdown strategy helps you price your product during a seasonal sale or create a plan before going to the next selling season to keep all products moving through the store as quickly as possible. This strategy is most effective for stores whose customers visit frequently because the store needs to maintain an image of always having exciting new products available. One more reason to use this strategy is Poor performance of the product or reduction of the price because of a product’s inability to sell at its original price. Markup strategy helps you save lots of time by pricing products quickly.