Archive for December, 2008

The First Year of Click2Sell

Click2Sell service was launched just a bit more than a year ago. Believe me, I still remember the day we decided to finally go public very clearly. I remember every month of the first year. They passed extremely quickly. The year was full of expectations, new people, feedbacks, tweakings and so on.

Even though Click2Sell system was being developed and tested for two full years, even though it seemed that everything was laid out and polished in the best possible way, the first year of service showed and teached us a lot. Of course, that’s very natural, you can’t perfectly foresee the needs of your future customers.

We always said that every feedback about Click2Sell system was very welcome. We are happy that people heard that and provided us with a lot of suggestions. The whole first year was dedicated to adding new features, improving the performace of the system, tweaking minor functions or completely reworking some pages.

Let us just review what additions and changes were made in the first year of Click2Sell’s life.

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Tracking Channels For Power-Testing

One of the most powerful features of Click2Sell system is – Tracking channels. Briefly put, this feature allows you to measure your various promotion campaigns with surgical accuracy.

So, what exactly are those magic "tracking channels"? Technically speaking, it is just an upgraded link which leads your customer to your product’s sales-page. It works exactly in the same way as a normal Buy or Affiliate link for your customer. However, it is "upgraded" in that way that all visitors through the link are calculated in separate statistics. This allows you to divide your bulk traffic into many separate "channels" and thus you can see how many visitors, views and sales you get from each of channels.

Using just one tracking channel won’t give you much benefits. The strength of tracking channels lie in quantity: the more you have, the better analysis you can do. So, what you can do with them?

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